Joya Puts the Joy Back Into Walking
Developed by the son of the original maker of the MBT (Masai Barefoot Technology) shoe company, Joya embraces a futuristic and minimalist approach to footwear comfort optimization. Inspired by the natural flow of walking encouraged by MBT’s research findings, Joya’s founders Karl Mueller Jr. and Claudio Minder are dedicated to providing products that continue the MBT legacy, but with a more flexible and lightweight design.
Joya shoes are not all about toning or providing a workout in disguise. On the contrary, the focus of the Joya company is to create a walking experience that is as effortless and comfortable as is humanly and scientifically possible. Joya footwear uses lightweight breathable materials that allow your feet to breathe and remain cool and refreshed, just like when they are in their natural form: bare. The soft, buoyant materials absorb the shock created when your foot strikes a hard walking surface. They cushion your joints and minimize the stress inflicted on them.
The ergonomic design of this innovative line of footwear also promotes muscle alignment and activity from your core all the way down to the tips of your toes. The enhanced physiological structure promotes a healthy bodily arrangement for guided walking that is both enjoyable and wholesome. Doctors and physical therapists alike have been known to recommend this company’s fine line of products due to their therapeutic qualities and benefits.
An intense 12-person study performed by the Swiss Federal Institute of Technology revealed striking results and praise for Joya shoes. Like its predecessor MBT, Joya mimics the sensation of walking barefoot on a slightly yielding terrain.
The findings of the study showed that the shoes not only give, as you step, with the desired natural suppleness, but they also effectively cushion weak joints, elevate the amount of energy exerted, promote a greater range of motion & support a more fluid motion & smoother trajectory as compared with other conventional shoe brands. Users report having more stamina to walk further distances, an overall improved posture, and significantly reduced back pain.
As the acclaimed “Softest Shoe in the World,” Joya aims to promote health and happiness by keeping your feet content. The idea is to make walking comfortable and fun so you can enjoy the movement itself and experience an elevated mood just from doing such a mundane daily activity as walking. According to its myriad of loyal customers, Joya truly puts the joy back into walking.