Archive for the ‘MBT’ Category
Joya: The Softest Shoe in the World
Joya Puts the Joy Back Into Walking
Developed by the son of the original maker of the MBT (Masai Barefoot Technology) shoe company, Joya embraces a futuristic and minimalist approach to footwear comfort optimization. Inspired by the natural flow of walking encouraged by MBT’s research findings, Joya’s founders Karl Mueller Jr. and Claudio Minder are dedicated to providing products that continue the MBT legacy, but with a more flexible and lightweight design.
Joya shoes are not all about toning or providing a workout in disguise. On the contrary, the focus of the Joya company is to create a walking experience that is as effortless and comfortable as is humanly and scientifically possible. Joya footwear uses lightweight breathable materials that allow your feet to breathe and remain cool and refreshed, just like when they are in their natural form: bare. The soft, buoyant materials absorb the shock created when your foot strikes a hard walking surface. They cushion your joints and minimize the stress inflicted on them.
The ergonomic design of this innovative line of footwear also promotes muscle alignment and activity from your core all the way down to the tips of your toes. The enhanced physiological structure promotes a healthy bodily arrangement for guided walking that is both enjoyable and wholesome. Doctors and physical therapists alike have been known to recommend this company’s fine line of products due to their therapeutic qualities and benefits.
An intense 12-person study performed by the Swiss Federal Institute of Technology revealed striking results and praise for Joya shoes. Like its predecessor MBT, Joya mimics the sensation of walking barefoot on a slightly yielding terrain.
The findings of the study showed that the shoes not only give, as you step, with the desired natural suppleness, but they also effectively cushion weak joints, elevate the amount of energy exerted, promote a greater range of motion & support a more fluid motion & smoother trajectory as compared with other conventional shoe brands. Users report having more stamina to walk further distances, an overall improved posture, and significantly reduced back pain.
As the acclaimed “Softest Shoe in the World,” Joya aims to promote health and happiness by keeping your feet content. The idea is to make walking comfortable and fun so you can enjoy the movement itself and experience an elevated mood just from doing such a mundane daily activity as walking. According to its myriad of loyal customers, Joya truly puts the joy back into walking.
MBT: Footwear With A Philosophy
MBT Stands for Masai Barefoot Technology
In 1996, a groundbreaking connection between instability and the body’s natural movement patterns was discovered by observing the practices of the Masai people. The human foot is best suited for walking and standing on soft ground that has a natural unevenness and resilience. With such information in hand, MBT invented a line of footwear dedicated to re-creating the conditions for which your feet and posture are naturally designed.
The combination of conventional footwear and the flat, hard surfaces that people walk on today forces the body to align and balance itself unnaturally. MBTs feature a curved sole that creates a natural instability when you stand. As you walk, the shoe’s curved bottom generates a rolling motion that closely mimics the motion of walking on soft ground with bare feet. Your body instinctively works to steady itself, encouraging balance, correct posture, and muscle training that can have profound effects on the body.
Improved physical alignment reduces and may even eliminate back pain, helping you to remain on your feet for longer periods of time with little to no discomfort. Countless satisfied users have claimed that sustained walking, such as through an entire mall or a long walk in the park, seemed a thing of the past until they gave MBT’s a try. Besides relieving back pain and other posture-related ailments, MBT shoes also give the muscles in your legs and buttocks a seemingly effortless workout. Your muscles are constantly working to stabilize your entire body weight, including those muscles that are not being put to good use with your usual footwear. So, you can burn calories and shape and tone your legs and buttocks without ever breaking a sweat.Extensive scientific studies focusing on optimal physiotherapy show the advanced benefits of this revolutionary technology. Furthermore, the advantages do not end with physical health improvements. MBTs are also completely re-solable, so you can wear them all day every day and simply replace the sole when needed rather than having to purchase a new pair. This results not only in less wasted material destined for landfills, but also in less wasted money you would otherwise spend on shoe replacements year after year after year.
Since its beginning, the company has extended its line to include numerous colors and styles offered in more than 50 countries worldwide. MBT creates shoes using more than just the latest developments in ergonomics and style. MBT is footwear with a philosophy.
See the Happy Feet Plus selection of MBT shoes at http://www.happyfeet.com/MBT.aspx